Google and other search engines are constantly changing the way they view, index, and display websites and online content. This session reviews the most recent major change, Google Caffeine, its affect on a brands' official websites, category searches and organic search results. In addition to organic search, there are several new ways to buy your way into search results that don't include two 35-character lines of text. Product ads, proprietary databases, licensed data feeds and other enhancements to paid search are reviewed and discussed.

Don't get caught on the wrong side of privacy issues you don't even know about. Presented in "tweet" format (140 characters or less) the 12 hottest topics in the digital arena. Some samples: Twitter: Consider the risks, especially in the workplace: trade secrets, SEC, harassment, defamation and invasion of privacy. Blogging: See comments re: Twitter; Calling someone a "skank" may blow anonymity; "Buzz marketing" may require disclosure of affiliation. User Generated Content, 230 Protection, Computer Fraud and Abuse Act and more.

Review of the process and analysis behind utilization of social media, measurement, and integration into your current online marketing processes to improve overall acquisition, retention and upsells.

Mobile marketing is a new and ever changing area of digital. With fragmentation among carriers and devices, the future of mobile remains uncertain. In this session, mobile industry experts share their views on emerging trends and opportunities in the mobile space and opportunities for marketers and advertisers. Experts share their point-of-view on the future of mobile and what marketers can expect from the space in the future.

Mobile advertising is on the rise and with increased pressure to justify ad spend, it is more important than ever to understand the impact of mobile ads. Mobile advertising delivery is a complicated and consuming process with different operating systems and a whole host of browsers. This can deliver a vastly different experience from user to user. While brand measurement techniques within the mobile space have only been around for a relatively short period of time, normative data is already available. This presentation details how even though mobile is a new medium, why traditional brand metrics (brand awareness, message association, favorability, and purchase intent) can be used for measurement.

Yes, you can determine a ROI from Social Media Web Sites. This presentation and Q&A profiles real live examples how the presenters help non-profit organizations in the U.S. and Canada leverage social media for fundraising. Learn how DonorDrive, the fastest growing web-based social fundraising software and other web sites empower networks of donors to increase both awareness and bottom-line dollars for non-profit organizations.

Digital signage experts in the industry and from our local region present a lively discussion on a variety of topics. Digital Out of Home advertising and networks are a growing channel for brands to reach audiences in retail, healthcare, hospitality and so many other ways. This panel discussion highlights real world examples of the use of digital signage and discusses the technology behind managing the content, hardware components and other general industry topics. Learn how other firms are using digital signage to reach consumers when they are at the point-of-purchase and influence decisions.

Learn the five steps every customer goes through when buying anything - from an automobile to a Happy Meal; as consumers we evolve through these same five phases. Just as the shopper wants and needs change along the continuum, so too, must the content and method of delivery keep pace. In this presentation, you'll see the good and the ugly and discuss how digital signage in particular plays a pivotal role at each step.

How do you capitalize on an economic downturn? Focus on the rapidly expanding working population that's being dubbed, "the freelance economy." Follow the journey from concept to creation as Ample works with B2Bee, a software as a service provider specializing in invoicing, expense and time tracking solutions for small businesses and freelancers. See how their unique relationship helped them build both the marketing presence as well as the actual online product design.

ShareThis provides a quick and easy way for users to share what they want, when they want, and from any site. The rapid emergence and popularity of social media channels such as Twitter, demonstrate the value and power of word-to-mouth for marketing online. But how much is that worth? Recommendations and referrals through shared links represent a source of traffic that may be more powerful than Search. As marketers, it's important to understand how to leverage the propagation of shared information.

This group of Cincinnati entrepreneurs, investors, and expert advisors discusses 10 key steps to creating an online and new media startup in the Twenty First Century. The entrepreneurs explain how they have started and assisted new ventures, who helped them, and how you can get the help you need to achieve success. The investors discuss how they pick the winners from the many companies they review, and what you can do to attract startup funding.

Quantity vs. quality, reach vs. engagement, draw vs. push. Which is the right strategy? What is the role of the brand website in this evolving realm? CRM Metrix shares measurement methodology and best practices.

Is brand building easier in the digital age, or is it introducing new challenges and roadblocks? With heightened consumer control and seemingly unstoppable media fragmentation, how do brands navigate the new terrain, or find the idea balance between "paid" versus "earned" media in building brand franchises? Is success about finding the silver-bullet :tactics" like Twitter or Facebook, or does it come down to deeper, more sustaining strategies that draw from core consumer fundamentals? Industry experts Pete Blackshaw, Dave Knox, Kevin Dugan, and Suzanne Tosolini discuss key elements of digital brand building.

Readership and revenue continue to decline at newspapers across the nation. Social media pundits are claiming the death of mainstream media. Jim Price and Mike Adams show you that traditional forms of media are far from dead - when digital serves as the "center pivot" of an integrated campaign strategy. Learn how national brands have done this with some of the country's largest media channels and publishers. Jim and Mike walk through four case studies where digital marketing is the common thread through an integrated plan leading to client success and a deeper level of consumer engagement. Take aways include some key ideas and real examples of how to use digital to drive a campaign across traditional media channels.

A famous Chinese curse says, "May you live in interesting times." Our times are fascinating, and much of the fascination has to do with the internet. In its brief 15 years of life, the internet has transformed the lives of nearly one and a half billion people on this planet and will soon change how the rest of the population lives, works and plays. Brad Berens surveys how the internet is changing every facet of modern culture - including marketing and advertising - and gives us a glimpse at what new changes tomorrow might bring.

Aside from simply understanding where and how to reach an audience online, it's essential for marketers to accurately measure the return on their advertising investments. While many marketers turn to click through rates and online sales to evaluate a campaign's success, recent industry research proves that these metrics are just the tip of the iceberg when it comes to quantifying the total impact of online advertising. ComScore's Alistair Sutcliffe presents findings from several research projects that demonstrate the impact of digital advertising on sales across all channels, including in-store sales.

Building community inside out means starting with the people you have, working their passions into organizational goals, and getting out of the way. Take an inside look at how the Humana Innovation Center is applying the principles of social networking to foster a more collaborative work environment. Explore an internal, voluntary community that is capable of reacting quickly to both challenges and opportunities associated with the achievement of the underlying objective: making fun healthy.

Are you frustrated with your marketing or advertising agency because they "don't get" social media? Are you an agency looking for innovative ways to use and implement social media for your clients? Learn the right questions to ask agencies as you engage them to define and manage your social media strategy and, most importantly, what to look for as you select an agency or consulting partner. Agency attendees will benefit by understanding their client's concerns around social media. Marketers and brands will benefit by understanding the social media consulting and services landscape.

The expectations of our customers are changing. People want what they want, when they want it. Boomers, Gen-xers and other generations require fresh and innovative content on their terms. Join RW Douthit for a case study review of how Kroger is planning to exceed expectations.

Karen Gutierrez discusses how Enquirer Media has marketed its social networking site, CincyMomsLikeMe.com, to meet not just the informational needs of moms but also their desire for real-life relationships and a sense of community. She shares examples of how this digital community has embraced - or not embraced - particular products and brands, and what the implications are for marketers.

To succeed in selling to today's hyper-social, and connected customer, marketers must maximize every touch-point to "ignite" the conversation, create interest, and give people a reason to buy. In this session, Joel Book shows how innovative companies are leveraging the unique strengths of email to attract, engage, and retain customers. With case study examples from both B-to-B and B-to-C companies, you will see how smart marketers are using email - in combination with Social Media and Mobile - to reach potential new customers, aid their decision-making process, and keep them connected to their brand.

Beyond Stereotypes - Marketing to African Americans covers a range of topics including the buying power of African Americans and the diversity within the African American community.

Many of the world's biggest advertisers are forging further into the Digital space. Digital media, however doesn't impact consumers in isolation. It is important for marketers to understand. the role that digital media plays within the context of an entire marketing plan. Cincinnati-based ThinkVine is pioneering the next generation of marketing planning by helping business quickly simulate the collective impact of marketing on consumers in an effort to strike the right balance of traditional and non-traditional marketing. In this session, the speaker further articulates the business problem, demonstrates this simulation capability and shares case studies on the application of this game-changing technology.

A webinar, short for web-based seminar, is a presentation broadcast over the Internet. Why are webinars so popular? Sales generation is the main reason, but for savvy marketers that's not the only justification for including webinars in the marketing mix. The audience's ability to discuss your message with you, rather than just receive it, is key to a successful webinar. The story you tell is only on piece of the equation.

Case study: Take a look at how Wondergroup launched a new Evenflo car seat using only social media to speak to moms.

Jeff Howe, in his book "Crowdsourcing: Why The Power of the Crowd is Driving the Future of Business," puts forth a whole new approach for businesses to consider to save money and to get the best possible work done with limited resources. Its' through Crowdsourcing. Taking typical work tasks and outsourcing them to a crowd of talented individuals. Crowdsourcing has now arrived in the video production category, led by companies like XLNTads (excellent ads) and others. XLNTads CEO Neil Perry talks about this new and engaging trend of crowdsourcing, and shows examples of many superb commercials.

According to the Pew American Internet Study, 91% of all Internet users say search is the number one activity they do online. What does this mean for marketers? It means that your potential clients are turning to the Internet, specifically the search engines to find answers to their problems. And, as a marketer, it's your job to be found there - waiving your arms with the solution. Award winning marketer, Chris Baggott, explains why it's critical businesses understand online marketing and how they can leverage blogs to get found in organic search and acquire new business.

Greater Cincinnati digital leaders gather for a discussion of our region's future in digital. How is Cincinnati recruiting a retaining talent? How has advertising, marketing and interactive converged and evolved? How do we leverage our strengths going forward? What's needed now? This panel stems from the original April of 2007 panel that spurred the Digital Hub non-Conference.

We are in the middle of the second burst of excitement around the potential of digital marketing - and we are in the middle of its second failure. While our target customers are actively online and embracing all manner of new digital media habits, our digital marketing industry has served up little more than interruption and annoyance. Digital can lead the way, but only if we are able to lead the next evolution of marketing.

Technological, social and work advances have created a new trajectory for the growth and development of businesses. These trends, when viewed as a whole, represent a shift towards distributed, collaborative and agile organizations which are able to surpass current barriers to growth in order to create new value. Social Business by Design is the intentional creation of a dynamic business culture that empowers all of its constituents to better exchange value. Social media is all the rage with consumers and has been put into use by the world's leading consumer brands - now it's time to focus on making "social" matter for businesses, by design.

Members of CP+B lead digital team provide a sneak peek inside the factory. Hear the thinking behind some of today's most compelling digital campaigns and applications for such brands as Burger King, Domino's, Old Navy, and American Express.

The rise of search and social media have had a tremendous impact on all of us in the media and marketing business, but we may not realize a larger truth: While our industry struggles with how to leverage new tools like Google, Twitter, or Facebook, our clients are going through an even greater shift - from an economy based on dictation to one based on conversation. Today's - and in particular tomorrow's - customers demand that brands be capable of having meaningful conversations. Those that do will prosper, and those that refuse will die. Battelle's presentation frames this shift against the history of technology and culture, lays out key principles for brands and marketers who wish to thrive in this new economy, and highlights real world examples of how to market well - and poorly - in the conversation economy.